Owners take their e-readers to bed, but keep their iPads in the living room, according to a Nielsen study of 12,000 smart device users.

  • 70% of tablet owners, and 68% if smartphone owners use their devices while watching TV.
  • 61% of e-reader owners use their devices in bed.

This makes sense: It’s easier to multi-task while surfing the web than it is while reading in bed.

Impact on Microstock

If you search iStock for lifestyle and technology, you’ll mostly see images of attractive people looking at laptops. I think there’s an opportunity to update the technology in these images. iPhones, iPads, and e-Readers are selling at a tremendous rate, but haven’t yet appeared in many microstock images.

Keep actual usage in mind when planning your shoots — imagery will follow consumers as they move beyond laptops.