Why Analytics: Measure and Improve Your Microstock Performance to Make More Money
Posted on July 20th, 2010 in Analytics, lookstat | 1 Comment »
We’ve been providing analytics for two years but never explained to you why analytics is important. We were so close to these ideas we didn’t think to share them with you. Simply put, you need to measure and improve your performance to make more money.
Measure The Right Numbers
- Revenue Per Image (RPI) – How earnings are changing.
- Sell Through Rate (STR) – How many of your images sold.
- Earnings Per Download ($/DL) – Pricing trends.
Improve to Make More Money
- Optimize – Analyze the fundamentals of above average performers, such as focus, lighting, and composition to find trends.
- Diversify – Find gaps in your portfolio by classifying your shoots and concepts into these five categories: business, medical, lifestyle, seniors, travel to ensure you’re not missing a money making category.
The LookStat Advantage
- Automatic Data Collection – We collect your data for you.
- Automatic Calculation of Statistics – We calculate RPI, STR, $/DL for you.
- Easy Portflio Analysis – We enable you to group your portfolio by shoots, concepts, and keywords.
Get the advantage today by signing up for LookStat.
Find out more why you should use LookStat for Analytics & Back Office
Thank you,
Casey & Rahul
One Response
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