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- Focus on planning and executing more photo shoots.
- Increase your production and uploading capacity without cutting corners.
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- Shoot more high-selling images.
- Implement an efficient workflow for keywording, retouching, and uploading.
- Ensure your RPI, STR, and $/DL remain high.
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We’ve been providing analytics for two years but never explained to you why analytics is important. We were so close to these ideas we didn’t think to share them with you. Simply put, you need to measure and improve your performance to make more money.
Measure The Right Numbers
- Revenue Per Image (RPI) – How earnings are changing.
- Sell Through Rate (STR) – How many of your images sold.
- Earnings Per Download ($/DL) – Pricing trends.
Improve to Make More Money
- Optimize – Analyze the fundamentals of above average performers, such as focus, lighting, and composition to find trends.
- Diversify – Find gaps in your portfolio by classifying your shoots and concepts into these five categories: business, medical, lifestyle, seniors, travel to ensure you’re not missing a money making category.
The LookStat Advantage
- Automatic Data Collection – We collect your data for you.
- Automatic Calculation of Statistics – We calculate RPI, STR, $/DL for you.
- Easy Portflio Analysis – We enable you to group your portfolio by shoots, concepts, and keywords.
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Find out more why you should use LookStat for Analytics & Back Office
Thank you,
Casey & Rahul
According to the Society of American Florists (SAF), Christmas/Hannukah is the top holiday for flower sales in the USA.
These stats surprised me, because I think of Valentine’s Day & Mother’s Day as the primary flower-buying occasions.
The SAF’s data show that centerpieces and red poinsettia purchases are the primary drivers of holiday flower sales. You can read more at the SAF’s site, AboutFlowers.com
Pay attention to these details when planning your microstock shoots so you have the right props and subjects available. (You do plan your shoots don’t you?)
Rasmus Rasmussen, an experienced iStock inspector (among other things), has a great post on his blog called “10 Subjects to Water Down Any Portfolio.” His biggest pet peeve is listed below:
1. Bugs on Flowers
Congratulations on your macro lens. At least I hope you used a macro lens, so you could get somewhat close. Bugs on flowers is my personal pet peeve subject. Sure, flowers are pretty and bugs are interesting creatures, but as a photo it just doesn’t do it for me. Most of the time, it comes out looking like you were just practicing and like the gazillion existing images just like it.
For the remaining nine, read the full post at his blog.