LookStat metrics and collections makes it incredibly easy to compare how well different concepts perform in  your portfolio. For this post, I compared images shot indoors versus images shot outdoors in an account that we are allowed to share publicly. The LookStat Index displayed below is a rating for the entire set.

About the New LookStat Index (LSI)

  • LSI Calculation:  Earnings per Download x Sell Through Rate x RPI
  • LSI provides a complete score for a group of images by capturing:
    - Pricing (Earnings per Download)
    - Royalties (RPI)
    - Overall Portfolio Quality (Sell Through Rate)
  • A more detailed post on the LSI will be coming soon.

Indoors vs. Outdoors

Points to Note:

  • The Outdoor images have a 31% higher LSI than the Indoor images.
  • Indoor images had a better Sell Through Rate, but fell behind on earnings per download and RPI.
  • LSI values above are low – they can be up to 100 times higher for higher quality collections.
  • LookStat computes these metrics automatically – doing it by hand for 2,000+ images is practically impossible.

Sign up for LookStat and start calculating your own LSI today. Tracking this over time will give you a clear picture of your progression in microstock and LookStat does this automatically for you.