I decided to analyze the orientation of the Top 60 images from the Active Seniors searches that I’ve been writing about and the results of that analysis are in the table below:

Key Points

  • Horizontal images are the most numerous & best performing, on all metrics – conversion (dls/views), views per image and downloads per image.
  • No square images in the top-sellers, in spite of the notion that square thumbnails do better.
  • You are leaving money on the table if you don’t shoot horizontal and vertical formats

This isn’t really all that surprising. When we last analyzed the impact of shooting horizontal vs. vertical vs. square across millions of transactions, we came to the same conclusion – Revenue per image for Horizontal shots was twice that of other formats. Our reasoning was that as usage shifted online & microstock is purchased for online uses, horizontal image formats work best.

Are you using LookStat collections to see these trends in your sales? What are you seeing?