As part of our upgrade to our stats service, we are adding in a large number of new metrics to give you a better understanding of how your portfolio is performing. Over the next few days, I’ll be walking through the major changes to the site and I’d love to hear back from you about what you think and what we need to do to improve the system and fill in holes.

Dashboard Overview
The metrics you’ll see on the new dashboard are shown below:

All the metrics you see above are dependent on the time-frame you are viewing. The sample data above is an all-time view show is shown by month.

  • Earnings, Downloads & $/DL – Earnings & downloads history for all your images. This is automatically initialized when you create a LookStat account and will then be updated once/day.
  • Revenue Per Image (RPI) – this is calculated on a daily & a monthly basis and provides a way to normalize performance of groups of images. The numbers are automatically computed based on your chosen time window. The daily calculation looks at each day’s earnings & number of images online. The monthly calculation is similar and uses monthly earnings divided by images online at the end of the month.
  • Sell Through Rate (STR) – this is calculated as a daily average and for the time period you are viewing on the site. It shows you the percentage of images that had at least one sale in the time frame you are viewing. Ideally, you want these numbers as high as possible since it shows that most of your images are selling often.
  • Images Added – This tells you the number of images added to your portfolio during the time period you are viewing. When looking at an All-Time view, you’ll be able to see how many total images were accepted into your portfolio.

Collections Overview
In addition to a new overview block, there is a new Collections Summary on the dashboard. This is shown below:

This block lists the Top 5 Collections in order of earnings over the time-frame you are viewing. In addition, it provides summary data on each collection so you can tell at a glance how each is performing. In the example above, you can see that even though the ‘Couples’ collection is ranked #3 in terms of Earnings, it has the highest RPI shown. By creating collections for shoots and different concepts e.g. isolated vs. non-isolated images, you can start to get a very granular look at what’s working and what isn’t.

Earnings Overview


The Earnings Overview section shows the top 5 images ranked by earnings over the time period you are looking at. The summary shows the date the image went online (if available) and doesn’t show RPI since that is meaningless when looking at a single image. There is also a Sites Overview that lists a summary of earnings & RPI by site.

Request for Feedback

I’d love to know what you think of the new dashboard and also to see if there are metrics we should include that would be helpful to you. I’ll be writing about each of the major site sections over the next few days. If you are interested in a test-drive, please let me know.