Interesting Nugget from Brandweek on Hispanic Marketing
Posted on December 6th, 2009 in Uncategorized | 2 Comments »
While doing some research on general marketing trends, I came across an interesting Brandweek article on Hispanic Marketing titled “Hispanic Market is Set to Soar” which was published on Nov 2, 2009.
While I think the fact that the Hispanic segment is growing is probably relatively well known, the article talks about the emergence of ‘second-generation, bilingual, bicultural consumers.” The implication of this from a marketing perspective was illustrated very well by a quote from Cristina Vilella, Director of Marketing for McDonald’s USA:
“We lead with Hispanic insights but make sure they appeal to the general market.”
The article is a good quick read and it’ll be interesting to see how the macro trends show up in microstock sales over the next few months and years.
(As an aside, the article is illustrated with a microstock photo – “Family Having Fun by Andresr“)
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