While playing around with Google Insights data for Valentine’s day trends, I was somewhat surprised to find that there are on average 6 times as many searches for ‘valentine’s gifts for him’ as there are for ‘valentine’s gifts for her.’

Gifts for Her vs. Gifts for Him

I guess men just stick to flowers, chocolates & jewelry while women have a harder time with men’s gifts. On a slightly related note, flowers peak on Valentine’s Day & Mother’s Day with jewelry ruling the roost at Christmas time. I was a little surprised to see such a small uptick for jewelry at Valentine’s day but I suppose it’s fairly soon after Christmas.

Flowers vs. Chocolate vs. Jewelry

When planning your shoots for Valentine’s day, it looks like flowers & chocolates will be your friends.