As part of my analysis of seasonal trends, I looked at LookStat‘s 2008 data for images tagged with ‘Easter’ as a keyword. In addition, I did some quick search keyword analysis to see if there were any useful pieces of data.

2008 Royalties for Images Tagged with ‘Easter’

2008 Microstock Royalties for 'Easter'

Easter was on March 23, 2008 in the USA. As you can see from the chart above, the 7-day moving average crosses the daily mean about two months before the holiday itself. In this case, January 5. The peak of the curve is one week before the holiday on March 16. This is very similar to the patterns I saw in the Thanksgiving data.

Easter Eggs are 3 time More Popular Than the Easter Bunny

Google Trends - Easter 2008

The Google Trends data for Easter shows an identical pattern to the microstock earnings data shown above. One very interesting nugget that jumped out was in the search keywords. There are 3x as many searches for Easter eggs as there are for the Easter Bunny. I’m not sure why this was surprising to me but i had expected the Bunny to fare a little better.

Conclusion

Easter will be on Sunday, April 4, 2010 in the USA. There’s still time to get your Easter images online before the sales really start to ramp in January/late Feb. Also, don’t forget to decorate and shoot those Easter Eggs!