Google Insights for Search, Microstock and ‘Weight Loss’
Posted on April 21st, 2009 in Analytics, lookstat, microstock | 11 Comments »
I was playing around earlier today with Google Insights for Search and stumbled onto the search history from 2004 for weight loss. The results are striking. There are 4 times as many searches in that category in January as there are in December and this difference has held from 2004.
If you look at the Image Search results for the same category, the results are identical.
The takeaway is clear. Get your ‘weight loss’ related images online before that January spike. Although it’s not microstock specific, Google Insights is incredibly valuable for learning about what people are searching for and that can only be beneficial to deciding what to shoot and when to shoot it.
While I haven’t yet looked at microstock sales to see when those images spike (to find out what the typical lead time is) delivering that sort of information to contributors was one of the core ideas behind LookStat.
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11 Responses
Wow Rahul! Delivering that kind of information to microstockers is going to make you very popular or very rich. Hopefully both!
What an awesome application for LookStat. Can't wait to see it in action.
I think we'd happily take either one, but both would be fantastic.
\”Develop LookStat Team! Develop!\”
Very smart leveraging for micro (or traditional) stock photography!
Thanks Alison. Also, great point re: traditional stock photography as well.
Excellent Rahul! Very useful information! Thank you!
Glad you found it useful, Henrik. Happy to help out! Thanks your continued support of LookStat.
interesting stuff….
Just have to think of some interesting, relevant search terms to test it out on.
If you find super-profitable niches that aren't too saturated, please let us know
Isn't that obvious? New Year's resolutions to lose weight that initially are all gung-ho but gradually peter out.
Hi James,
Your logic makes total sense. What surprised me was the massive change in relative volume and the fact that it was dead all the rest of the year. Given the search changes, I'm more interested in when the peak microstock buying period is for those images.
Rahul
[...] if you connect the peaks of the chart. In addition, like a lot of fitness-related terms (see our post on ‘weight loss’), there is a peak in January (resolutions anyone?) but a relatively steady volume of interest [...]