Fun With LookStat - How to tell if you’re winning
Posted on November 17th, 2008 in Analytics, lookstat, microstock |
One of the questions my co-founder Casey likes to ask is, “Are we winning?”
This is a big question, but in the context of microstock earnings, we’re trying to see what our earnings trend is and how our month is likely to shape up. To do this in LookStat, the easiest way is to view the last 30 days and compare that number to your last month’s earnings. This way you can get a quick read on how the month is shaping up. If the total for the trailing 30 days is greater than your earnings in the prior month, then you’re on track for an upswing, and vice versa.
Microstock Earnings - 30 day snapshot
This is imprecise due to seasonality and other factors, but it’s a great gut check.
Over time, we will be adding in more metrics to help answer the ‘are you winning’ question. Having data is great, but giving that data meaning is where things really start to get interesting.